Car pricing standard

The price of cars is a very important factor in the marketing management of cars. It determines other factors of marketing management conbination in a large part. The change of price has direct influence on the acceptance of auto market, consumers' purchasing behavior and the realization of carmakers towards their profit targets. Therefore, auto pricing strategy is the important mean of market competition. Pricing strategy of cars is good for promote sales, obtain profits and compensate costs. At the same time, auto pricing also considers the reception of consumers on price which makes the auto pricing owns the features of both buyers and sellers. From an economic point of view, the price is serious.The price is the performance of value ofcommodity value which can not be changed at will. But in the car market marketing point of view, car prices are active. Auto prices should make flexible reflection to market change and see whether the comsumers are willing to accept as a starting point.